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One place that is getting enough attention from SEO experts and internet marketers is Instagram. But as others have business strategies, you can't just get in the car and see the results.
Tips for marketing on Instagram
Learn the right way to do Instagram marketing so build brand awareness and earn more followers.
Instagram has taken the initiative to make the web more visible, creating enthusiastic photographers of the average user and experts in the brands of companies that see the potential of this platform.
El photo sharing has proven to be a great way to attract good followers, increase customer relationships and inspire active participation and user debate. To appreciate all these promising advantages, what does it take to make your promoting effort a triumph?
Set up and manage your account professionally
If you are not outsourcing social media optimization, you need to take the time to set up and manage an account professionally. Think about how you let people remember and observe your business.
Considering a good Instagram marketing strategy is from British luxury fashion brand Barberry. One of the photos they shared was taken behind the scenes at the time of the incident. In doing so, they allow fans to “experience” the glitz and glamor through the photos inside. This partnership ignited interest and sharing.
Set the schedule.
No internet user wants to follow an account that uploads up to 30 photos at once, each day. Anyway mark your camera with everything your feed as well as it can be tempting to think, this movement can only be annoying followers who decide to stop following your account and mark your posts as spam. Only focus on quality and creativity, and your only photo can send your message with longer efficiency than your long article.
Upload real photos.
The success of your campaign Instagram marketing lies primarily in the creativity of your photos. Fill your feed anytime with a photo of the text News, Events or Promotions. Share real photos and get creative, and if you have to include text, that's for the title.
hashtags
In the optimization of social networks, hashtags they mainly help to categorize publications. They can also be used to create communities on the platform to share photos of similar interest. Another way to make the most of hashtags is to compete with the organization at stake.
Create your own unique hashtag
Instagram followers are a simple way to create your own hash tag. Once you have established a name for your hashtag, be sure to promote it to your audience by publishing it on all social networks and Instagram posts as a title on each.
Instagram also makes it easier to monitor which followers are actively using your business hashtag. I recommend engaging with users who publish their hashtags, either by personally thanking them or by publishing their photos and tagging them. By identifying users who actively use their hashtags, new users will be encouraged to publish.
Geo-tag your photos
Geographic labeling their Instagram photos will allow your company to engage your community at different levels. By tagging a geographic image, your followers will be able to see the location (s) of your business if you have: a retail store, a restaurant, or an office.
Geographic tagging is another great way to build your business by doing the following. If you and a coworker go out for lunch, you can tag your photo where he or she is having dinner. By doing so, these Instagram users will also see your photo from the person geographically tagged in the same location, which encourages them to follow their company's account.
Promote employee publications
Their most loyal promoters should be their employees. Encourage your employees to actively participate in the publication of photos in your company's account several times a week. By keeping your employees on board, users who follow your account will appreciate the possibility of learning more about your company's employees. When you establish clear guidelines about what is appropriate to publish, you should get a very quick follow-up due to the different types of publications that will appear in your account.
